Tag Archives: pitching

Editors at #AHCJ18 share tips on composing a winning pitch

Mary Otto

About Mary Otto

Mary Otto, a Washington, D.C.-based freelancer, is AHCJ's topic leader on oral health and the author of "Teeth: The Story of Beauty, Inequality, and the Struggle for Oral Health in America." She can be reached at mary@healthjournalism.org.

Photo: Pia Christensen/AHCJ

PHOENIX – Successfully selling story ideas requires energy, skill and plenty of patience. At Health Journalism 2018 in Phoenix on Thursday, a panel of seasoned magazine editors offered tips to freelancers on “Crafting the Perfect Pitch.”

“Pitching is an art, not a science,” observed Jennifer Bleyer, who until recently was an editor at Psychology Today. Still, some general rules apply, including, “Be brief.” Continue reading

Experienced freelancers provide valuable tips, advice

Liz Seegert

About Liz Seegert

Liz Seegert (@lseegert), is AHCJ’s topic editor on aging. Her work has appeared in NextAvenue.com, Journal of Active Aging, Cancer Today, Kaiser Health News, the Connecticut Health I-Team and other outlets. She is a senior fellow at the Center for Health Policy and Media Engagement at George Washington University and co-produces the HealthCetera podcast.

Photo: Pia Christensen/AHCJEmily Gurnon, an editor with PBS Next Avenue, urges attendees to do research on the publications they pitch to. Michele Cohen Marill (right), an independent journalist in Atlanta, moderated the session.

Ah, the freelance life. Sleeping until noon. Working in your pajamas. Picking and choosing just the right assignments that appeal to and massage your fragile ego…

NOT!

As anyone who has done it can attest, being a freelance journalist is hard. And complicated. And just like staff jobs, there are rules, protocols, and methodologies to follow. Continue reading