In the wake of the discussion over whether public relations folks should offer money to journalists to serve on focus groups for pharmaceutical companies, MedPage Today Executive Editor Peggy Peck writes about a story pitch she recently received via email.
In this case, the PR person offers to set up an interview, record it and then send it to Peck. Sounds like a pretty helpful offer, right? Well, as Peck says, “I would say beware the wolf in sheep’s clothing.”
The email then goes on to suggest questions she might ask in the interview. And, to top it off, the PR person’s signature says the interview will be “provided” by a pharmaceutical company.
See Peck’s post for excerpts from the email and her reaction.