Hensley cast as ‘Johnny Appleseed’ in profile

Medical Marketing & Media’s Matthew Arnold profiled AHCJ member Scott Hensley, of the NPR Health Blog, calling him “digital health journalism’s Johnny Appleseed” for his role in starting health blogs at media behemoths such as The Wall Street Journal and National Public Radio.

Scott Hensley (Photo by Duncan Moore)

Scott Hensley (Photo by Duncan Moore)

The piece covers Hensley’s transition from the medical device industry to the media, his rise through the ranks and his attitude toward blog post topic selection.

In addition to the usual channels, Covering Health readers will remember Hensley from his distinguished run of contributions here, between his stints at the WSJ and NPR.

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