The aging population means new opportunities for businesses. This one-day conference focuses on how businesses might leverage healthy aging trends, health and longevity, and money and finances. Business executives will hear about current and new and  evidence-based resources and techniques in the healthy aging marketplace.  Projected attendees include product development, strategic planning, brand management, market research and client service executives. The workshop is co-sponsored by the Gerontological Society of America and NMI Market Research.