If you’ve interviewed anyone with an M.D., Ph.D., M.P.H. or Sc.D. after his or her name, you know: It’s often no easy feat to get your sources to speak in everyday language.
You start off the interview asking a simple, straightforward question but get a reply that, should you actually use it verbatim, is bound to make your editor cry, at best.
Freelance journalist Kathleen Doheny has come up with some strategies to coax more usable language out of sources. Find out what the “java approach” is, ways to suggest to your source that they use more reader-friendly words and how to coach them through the interview.