Ohio insurer delivers fancy veggies to customers

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Diane Suchetka of the Cleveland Plain Dealer reports on the partnership between Medical Mutual of Ohio and Ohio’s Chef’s Garden farm, supplier of some of the nation’s top restaurants, to deliver boxes of exotic, freshly handpicked, pesticide-free veggies to the health insurers’ customers for $25 a box.

At the moment, Medical Mutual’s policyholders are the only individual consumers in the nation with direct access to Chef’s Garden produce.

The farm, which also has a partnership with a Detroit-area hospital, is looking to expand beyond its current clientèle of top-shelf restaurants, including the French Laundry in Napa Valley, Calif.; Charlie Trotter’s in Chicago, and sees the deliveries as a way to bring vegetables directly to consumers without sacrificing freshness or quality.