For two months, WNYC took on the challenge of covering sleep as a health, economic, and cultural issue while also engaging the audience in a data experiment to see whether tracking sleep could improve sleep in the New York area. WNYC produced a mobile app as well as a website dedicated to tracking and analyzing sleep patterns. Over 4,500 people signed up to participate and after the first month, participants’ average sleep times increased. There were also over 25 on-air radio segments on varying aspects of sleep.