Past Contest Entries

Mutual Benefits

List date(s) this work was published or aired.

May-12

Provide a brief synopsis of the story or stories, including any significant findings.

Hospitals have an opportunity to earn revenue, attract new patients and serve the community by forming wellness partnerships with employers. The story discusses the business case for a wellness program, how to build on hospitals’ care coordination competencies to serve employers and the benefits to both organizations. A related Web-only piece, “The ‘Culture Contract’ for Wellness,” describes the change in mindset needed from both the hospital and the employer to ensure success.

Explain types of documents, data or Internet resources used. Were FOI or public records act requests required? How did this affect the work?

The author read background information on wellness programs, but most information came from human sources.

Explain types of human sources used.

Five types of sources were used: health policy experts; wellness program vendors/administrators; hospital CEOs; hospital wellness program leaders; and hospital human resources staff.

Results:

None

Follow-up (if any). Have you run a correction or clarification on the report or has anyone come forward to challenge its accuracy? If so, please explain.

None

Advice to other journalists planning a similar story or project.

Numbers–that is, costs saved or revenue generated–are essential for this kind of piece. Otherwise, no one will be interested in undertaking the risk of building a wellness program.

Place:

No Award

Year:

  • 2012

Category:

  • Business (small)

Affiliation:

Trustee magazine

Reporter:

John Morrissey

Links: