Why do some journalists have thousands of followers and others barely a handful? Is it better to tweet, ‘gram or Facebook? What about Snapchat? Should you have separate personal and professional accounts? What’s the best way to deal with trolls and negativity? Attendees at Health Journalism 2018 learned how to up their social media game from those who do it well — and how to avoid potential problems — at the “Freelance: Flex your social media muscle” session on April 14.