Pia Christensen/AHCJPeggy Peck, of MedPage Today, offers her advice on writing for trade publications during a panel moderated by Bob Finn, right, and featuring Rabiya Tuma, left, and Dan Keller.
Top editors offered great advice for journalists interested in freelancing for health trade publications during a panel at Health Journalism 2015.
Trade publications for professionals working in health and medicine provide numerous freelance opportunities for journalists, but the work – while rewarding – is different than writing for a consumer audience, panelists said.
Writing for a professional audience requires a familiarity with the lingo and an understanding of the larger context of developments in a particular field, such as oncology or health information technology. Continue reading
Biotechmedia.com bills itself as a “marketing resource site for the medical, pharmaceutical, biotech and veterinary industries,” but AHCJ member Eileen Beal points out that it’s also a fantastic reference for freelancers. On the site, you’ll find hundreds and hundreds of health-related trade publications and journals, from “Cosmetic/Personal Care Packaging” to “Lab Automation & Robotics.” Savvy writers will see potential outlets everywhere on the page.
At the very least, the site’s worth a quick scan, if only to get a better impression of just how many health-related publications are out there. Biotechmedia’s descriptions of each publication tend toward “here’s how much you’d pay for a subscriber list,” but the links and titles alone are enough to broaden horizons and generate ideas.
The case for freelancing with trade publications
Health Journalism 2010 attendee L. Michael Posey, R.Ph., is editorial director of periodicals at the American Pharmacists Association, as well as a graduate student in the University of Georgia Health and Medical Journalism Program. On his blog, Oconee County Health Beat, Posey explains to journalists both why they should want to freelance for trade publications and how to go about doing so.
Directory of freelance health journalists – AHCJ members can be listed in this directory for free. Editors are encouraged to use it to find the right person for their assignment.