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Spin happens: How we cover medical studies affects readers’ attitude toward results

Tara Haelle

About Tara Haelle

Tara Haelle (@TaraHaelle) is AHCJ's medical studies core topic leader, guiding journalists through the jargon-filled shorthand of science and research and enabling them to translate the evidence into accurate information.

How much does the way you cover a study matter? If we judge that question on the basis of how your coverage might influence a reader’s opinion about a treatment’s benefit, it matters quite a bit, suggest the results of a recent study in BMC Medicine that examined spin in news stories about clinical studies.

In short, news articles that included spin in their coverage of a study about a particular treatment were more likely to leave readers with a positive impression of the treatment’s benefit.

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