Tag Archives: public service announcements

Campaign pushes children to brush teeth

What do gerbils on a train have to do with oral health?

Take a look at this video to find out.

The ad is part of a new Kids’ Healthy Mouths public service campaign launched this week by a formidable partnership: the nonprofit Ad Council, which harnesses the powers of Madison Avenue for worthy causes (think Smokey Bear and “Friends Don’t Let Friends Drive Drunk”) and the Partnership for Healthy Mouths, Healthy Lives, a coalition of 35 dental organizations.

The public service announcements, distributed to media outlets nationwide on Aug 14, look silly.

But they are designed to help address a serious problem: widespread dental decay that particularly burdens poor and minority children (PDF). Continue reading