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These health tech buzzwords are out; cost control is in, so say investors

fitness-trackerWellness apps. Wearables. Middleware. Big data.

These buzzwords circulating around the health tech world are out, so declared a panel of health investors last week.

Products that reduce costs and/or improve efficiencies are in, they said.

The shift was striking after years of direct-to-consumer and wellness applications taking center stage at tech confabs and in the media.

Health reporters get pitches on digital health products all the time. Keeping up with what investors are looking for in new products and technologies can help us gauge the value of the pitch. Continue reading