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These health tech buzzwords are out; cost control is in, so say investors

Rebecca Vesely

About Rebecca Vesely

Rebecca Vesely is AHCJ's topic leader on health information technology and a freelance writer. She has written about health, science and medicine for AFP, the Bay Area News Group, Modern Healthcare, Wired, Scientific American online and many other news outlets.

fitness-trackerWellness apps. Wearables. Middleware. Big data.

These buzzwords circulating around the health tech world are out, so declared a panel of health investors last week.

Products that reduce costs and/or improve efficiencies are in, they said.

The shift was striking after years of direct-to-consumer and wellness applications taking center stage at tech confabs and in the media.

Health reporters get pitches on digital health products all the time. Keeping up with what investors are looking for in new products and technologies can help us gauge the value of the pitch. Continue reading