Tag Archives: broadcast

Tip sheet, article focus on creating a podcast about aging

Photo: Matthew Keefe via Flickr

Ever thought about starting a podcast? You’re not alone. There are an estimated 750,000 podcasts, and 30 million episodes available across various platforms, according to Podcast Insights. Podcasts come in all lengths, formats, and subjects imaginable — and maybe even some you’ve never thought about.

But doing a podcast well and gaining a steady audience require a little more than you and your beer buddy hanging out in your basement with a microphone and recording device. How to best break through and get noticed? Continue reading

End-of-life project brings insights – and healing – for broadcast reporter and her listeners

Photo: Vee via Flickr

Reporting on end of life can pose surprising challenges and opportunities.

If you haven’t yet listened to JoAnn Mar’s remarkable radio series on end-of-life issues, add it to your playlist right now. An AHCJ reporting fellowship allowed Mar to take a deeper dive into how people prepare for their last phase of life, and why good conversations with loved ones on the topic can be so important. The entire series, aired on KALW FM, San Francisco in January. Continue reading

Broadcasters suggest strategies to tell health care stories #ahcj13

Broadcast – radio and television – is an important part of storytelling. News outlets want even more from journalists than ever before. Readers and viewers want stories that answer their questions. But how do you find strong video and audio ways into stories that often seem just perfect for print? A panel at Health Journalism 2013 explored some ways.

John Palfreman, Ph.D., the KEZI distinguished professor of broadcast journalism at University of Oregon and seasoned documentary producer for Frontline, says the story of health care reform is not yet “sticky.” He says that journalists have to continue to put those stories out there.

“Some of the hardest stories to tell are around the economics of health care. But they are the most needed,” Palfreman said. Continue reading

AHCJ weighs in on FCC broadcast transparency proposal

AHCJ is supporting a new effort to require broadcasters to report their funding sources online, because that would make it easier for people to recognize infomercials that masquerade as news.

The practice of broadcasting reports that, unbeknownst to viewers or listeners, are paid for by hospitals or other health-care organizations has long been a concern. For example, in 2010 a health reporter for a CBS affiliate in Los Angeles appeared in a segment interviewing a hospital’s chief medical officer – paid for by that hospital. The segment looked like news but the hospital considered it advertising. Viewers were left to guess.

Now, the Federal Communications Commission is proposing rules requiring that sponsorships be posted online in a searchable database. Currently, such information is available only to people who go to the station and ask to review paper files.

In comments filed Thursday with the FCC, AHCJ President Charles Ornstein wrote that AHCJ’s principles oppose giving favored treatment to advertisers and special interests, and having a personal or financial interest in a company being covered.

“Such practices are especially pernicious when applied to matters of health and health care – as they often are – because people make decisions affecting their well-being based on such reports,” Ornstein wrote. “The result is harm to individuals who make the wrong choice based on biased information and increased costs in the health care system that we all pay for.

“Such deceptiveness also threatens the credibility of all journalism. A bright line must be drawn between those who say what they’re paid to say and those who make an independent effort to find out what’s true.”

In 2008, AHCJ joined with the Society of Professional Journalists to provide guidelines opposing what has been called “pay for play.”

For more information about the FCC rules and the issues that prompted them, see this Washington Post story and this column in Columbia Journalism Review. The rules can be found here, and if you’d like to file your own comment, go here. (Use proceeding number 00-168.)

Send us examples of explaining complexities of health reform on TV

I know firsthand how hard it is to explain something like an Accountable Care Organization in a 2,500-word magazine piece. I can’t begin to think how difficult it would be in a 3-minute local television news segment.


Joanne Kenen

My posts on this blog have usually highlighted print (or online equivalent) or public radio pieces. But I’d also like to highlight some good local television reporting on health reform – or address some of the obstacles (and solutions) that TV reporters face in exploring health reform.

So if you have done good work or seen good work – or if you have any ideas or thoughts worth sharing with AHCJ colleagues, email me at joanne@healthjournalism.org or find me on Twitter (@JoanneKenen) and maybe I can use it in a future post.

Kenen is AHCJ’s health reform topic leader. She is writing blog posts, tip sheets, articles and gathering resources to help our members cover the complex implementation of health reform.