Lessons learned in covering passage of a soda tax

Mary Otto

About Mary Otto

Mary Otto, a Washington, D.C.-based freelancer, is AHCJ's topic leader on oral health and the author of "Teeth: The Story of Beauty, Inequality, and the Struggle for Oral Health in America." She can be reached at mary@healthjournalism.org.

Tom Lochner

In the weeks leading up to the Nov. 4 elections, Tom Lochner covered the debate over soda tax questions on the ballots in Berkeley and San Francisco. When the results became clear, he reported on the outcome for the Contra Costa Times.

In this Q&A, Lochner offers his insights into how the historic vote in Berkeley unfolded, why the soda tax didn’t pass in San Francisco and he shares a few words of wisdom for reporters who may find themselves covering soda tax debates in their own communities.

Berkeley’s penny-an-ounce tax passed in spite of heavy opposition from the American Beverage Association. Bourque predicted a sea change in the air. “The tides have turned on Big Soda.”

In this Q&A, Lochner offers his insights into how the historic vote in Berkeley unfolded and he shares a few words of wisdom with reporters who may find themselves covering soda tax debates in their own communities.

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