This story exposed privacy violations of a company that operates health kiosks at local supermarkets (think of those blood pressure cuffs you see next to the pharmacy aisle) and served as a warning to consumers who did not realize that the kiosk company was selling their personal data to health insurers. Cautionary tales like this take on great importance with the roll out of the Affordable Care Act, as more insurers are looking for new, aggressive ways to market themselves directly to consumers.
