FITNESS did some number-crunching and found that a woman who smokes a pack or more of cigarettes a day can expect to throw away about $13,000 over the course of 13 years. Using that startling fact as a jumping off point, the story went on to explore the reasons women continue to smoke, despite knowing that it’s an unhealthy habit (reasons include societal pressures, weight management, biological factors that may make it easier for women to become-and remain-addicted). In addition, the piece offered the latest how-to-quit advice tailored to the specific needs of various types of smokers.