Journalists reporting on the rollout of the COVID-19 vaccine have a new tool to guide their coverage: a Vaccine Education Toolkit that includes survey results on audience attitudes and needs, B-roll and multimedia, webinars, recommended experts and tips on reaching specific audiences. This resource may be a helpful complement to the AHCJ’s extensive resources on reporting about the pandemic.
The bilingual website was developed by three groups: the National Association of Broadcasters (NAB), the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS). RJI is a part of the Missouri School of Journalism and the NACDS is an industry trade group representing traditional drug stores, supermarkets and mass merchants with pharmacies. Continue reading