Gastroenterology & Endoscopy News Market Guide
Revised July 14, 2023.
Fees: The Manhattan-based publication’s pay is 75 cents per word for a two-source minimum story, though they sometimes pay more for enterprise stories with additional sources. The majority of content is meeting coverage; the rest is mainly feature stories. Meeting stories range from 500 to 750 words; features range from 900 to 1,200 words.
Submit to: Sarah Tilyou, managing editor, SMTilyou@McMahonmed.com
Website: www.gastroendonews.com
Owner: The McMahon Group, a family-owned medical publishing company
Readership demographics: U.S. health care specialists, including gastroenterologists, colorectal surgeons, pediatric gastroenterologists, GI-specific physician assistants, GI-specific nurse practitioners and hepatologists. The publication is free to every gastroenterologist in the United States.
Frequency of publication: It is a monthly print magazine with a website.
What they look for in a pitch: Freelancers most likely will succeed by pitching Tilyou a feature story. She has probably already seen (and assigned) any news item a freelancer might suggest from a meeting abstract or journal article. Tilyou suggested spending time reading the publication to get a sense of what has already been featured and its writing style. In particular, freelancers might want to check out “Preparing for the Future Of Pediatric Advanced Endoscopy” (https://tinyurl.com/399p78n9) and “The Curse and Blessing of IBD On Career Choices,” (https://tinyurl.com/yu6zy6bt) both written by freelancers.
A strong pitch would explain why the story is relevant and important to gastroenterologists. “A nut graph would be great,” Tilyou said. The pitch should also include the kinds of sources the freelancer plans on using. Sources usually do not include patients.
Freelancers new to the publication should include links to a few clips and also a resume or link to their professional website.
What they look for in writers: Resourceful, independent writers who don’t need a lot of hand holding.
Most common mistake they see with pitches: Not reading the publication and understanding the audience.
Lead time for pitching: Gastroenterology & Endoscopy News is a monthly on a six-week production cycle. Feature stories that are not timely might take longer between assignment and publication.
Best way to break into Gastroenterology & Endoscopy News:
“I wouldn’t close the door on the meeting assignments,” Tilyou said. “If a freelancer told me, ‘I’m going to be in or I live in San Diego, and I noticed that the next meeting is here,’ it would be an opportunity to try someone new and save on travel expenses.”