Led by the International Council on Active Aging, Active Aging Week celebrates aging and active living. Each year event organizers engage participants in wellness activities in a safe, friendly and fun atmosphere.
Along with 180 broadcast features on the week’s events, more than 483 articles appeared in the press in the United States and Canada during Active Aging Week 2015, driving 151 million media impressions, according to a media tracking service. Take a look at the 2015 stories for some ideas for your coverage of the aging community.