A recent report, Open for business: Insurers prepare for new consumer market (PDF), from Price Waterhouse Coopers thoroughly explains the role that health insurers are playing in new government-run and new private health insurance exchanges. The new way of purchasing health insurance coverage on public and private exchanges is reshaping the health insurance industry, the report says, and these changes show that some non-traditional health insurers may benefit from using these new exchanges to enroll consumers.
