Bob Ray, a medical producer at WMAQ-Chicago, makes the argument that television journalists need more advanced notice on embargoed stories.
Ray, who shared his view in a guest blog posting for Newswise in June, says that cutbacks in television news mean that, at his station, they can only shoot video interviews once or twice a week.
It would be helpful if we had at least one week’s warning for the release dates of studies and reports. That way, we could interview the study authors, if practicable, or interview one of our local Chicago experts about the study, and then contact the study author by phone to answer any remaining questions.
Ray points out that also gives WMAQ a chance to send its video to the NBC syndication service, possibly giving Newswise clients more exposure. Newswise distributes news releases to journalists.
Television reporters: Do you agree or disagree with Ray’s suggestion? Are you finding it difficult to cover embargoed stories because you don’t have enough lead time?