
Photo by Aman Abdulalim via Unsplash
In New York, in Chicago, in California, in North Texas, even overseas, COVID-19 cases are beginning to tick upward with a new variant called Eris (appropriately named for the Greek goddess of strife and discord who started the Trojan War with her golden apple). With the heat pushing people indoors and protection from vaccinations waning, it appears another fall wave is on its way just as the school year is starting.
In this late stage of the pandemic, it may feel challenging to keep COVID-19 stories fresh for a fatigued public. But COVID-19 is here to stay, so it may help to think of COVID-19 stories much as you would your annual flu stories: Even if it feels as though you’ve written it before, your audience needs the information again about how rates are trending, tips on reducing risk of infection, and what’s going on with vaccines and boosters.