A look at some of the issues, sessions and ideas to keep in mind for those planning to attend Health Journalism 2013, the annual conference of the Association of Health Care Journalists.
I’ve been looking forward to the AHCJ conference in Boston since the last one ended. I say this for three reasons.
First, my results from the Freelance PitchFest last year paid for my trip to Atlanta. I came away with one new publication that led to three assignments. The first assignment alone more than paid for my roundtrip airfare, the hotel, conference fee, and all expenses. My second and third assignments were clear profit, and I have an ongoing relationship with this new publication.
Second, I met a lot of great AHCJ members. One of those members helped me land an assignment with a second publication.
So, when I total it all up, my expenses last year were about $1,200, and my revenue since then from two new pubs is $7,000! That’s some significant ROI.
Third, I’m looking forward to the freelance sessions. The freelancers I met last year had terrific ideas about how to promote myself on the Web and with social media, how to pitch ideas that sell, and where to turn when I need advice. I learned how to use Twitter to my advantage for sources and article promotion. Continue reading