Tag Archives: biogen

Disease-awareness campaigns merit extra scrutiny, experts say

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Image by Alvin Gogineni, Genentech via NIH Image Gallery on Flickr

Image by Alvin Gogineni, Genentech via NIH Image Gallery on Flickr

This is part 2 of a package on sponsored disease awareness campaigns and other controversial drug marketing practices, focusing on Biogen’s efforts to build a market for its recently approved drug for Alzheimer’s disease. Check out part 1, which posted on August 4.

Biogen’s marketing campaigns about mild cognitive impairment drew protests from several physicians, but don’t expect federal regulators to more strictly regulate such ads and similar disease-awareness promotions.

Neither the FDA nor the FTC actively monitors claims made in pharmaceutical marketing about medical conditions if the name of a medicine isn’t mentioned. Continue reading →

Kerry Dooley Young is an independent journalist and AHCJ's core topic leader on patient safety. Liz Seegert, based in New York City, is AHCJ’s topic leader on aging.

Explaining Biogen’s controversial ‘MCI’ advertising to your audience

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New marketing campaigns about forgetfulness and distraction could lead people to seek the costly Aduhelm drug for Alzheimer’s disease even if they haven’t been diagnosed with the condition, several experts have warned.

By working to expand the market of people seeking treatment for mild cognitive impairment,  Biogen could needlessly expose many people to a drug with known risk but as yet unproven potential benefit, some researchers said. (See “Do we all have Alzheimer’s? Drug makers might want you to think so,” Adriane Fugh-Berman and Patricia Bencivenga of Georgetown University, Baltimore Sun, July 16, and “‘When Memory Fades’: Misinformation about Alzheimer’s disease and Aduhelm must be limited,” Madhav Thambisetty of Johns Hopkins University, STAT, July 21.) Continue reading →

Kerry Dooley Young is an independent journalist and AHCJ's core topic leader on patient safety. Liz Seegert, based in New York City, is AHCJ’s topic leader on aging.