Bero points reporters to the best places to look for conflicts of interest.
Speaker:
Lisa A. Bero, Ph.D., professor, Department of Clinical Pharmacy; faculty member, Institute for Health Policy Studies, University of California, San Francisco
Panel description:
Consider the source. It’s always good advice when weighing what story sources tell you. But reporters covering health care and medical research often must unravel intricate industry-academia ties and try to identify bias that sources may deny they have. Find out what leading medical journals can and should be doing to disclose conflicts and counteract bias. Learn from a reporter who uncovered connections between prominent academic physicians and the industry, revealing some of the subtle ways that financial interests gain shape messages for the public and within medical education.
