New CDC site aims to reduce workplace obesity

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The Centers for Disease Control and Prevention has launched a Web site called “LEAN Works” as part of a campaign to work with employers to reduce workplace obesity. In CDC-speak, LEAN stands for Leading Employees to Activity and Nutrition.
leanworks

The campaign aims to speak in a language business can understand, emphasizing the negative impact big waistlines can have on a company’s bottom line. They even provide an obesity cost calculator, which will allow any HR department creepy enough to have every employee’s body mass index on file to calculate the precise projected return on investment yielded by an obesity intervention program.

The CDC also gives tips on how to set up a workplace obesity intervention, how to keep the momentum going and how to measure whether or not it’s producing any results.

(Hat tip to the NPR Health Blog)

AHCJ Resource
Covering Obesity: A Guide for Reporters

Covering ObesityThe prospect of covering such a broad, engaging and important topic as obesity can be overwhelming. This guide, supported by the Robert Wood Johnson Foundation, is designed to help journalists cover a wide range of stories, whether writing on deadline or researching a multipart series. It offers assistance on calculating body mass index, finding obesity statistics on the state level, gauging the quality of school district wellness policies, finding innovative school nutrition policies and much more. Supplementary material can be found on this page.