Story ideas emerge between policy, spin at White House Conference on Aging

Photo: White House Conference on Aging

Photo: White House Conference on Aging

It’s difficult to describe the experience of walking into the East Room of the White House as an invited member of the press for the once-a-decade White House Conference on Aging.

Several hundred invited VIPs – family caregivers, home care workers, advocates for seniors, corporate executives and members of Congress – filled the neat rows of chairs for the morning panels.

The Department of Health & Human Services announced several initiatives, including $35.7 million in funding by HHS to improve geriatric training for physicians and other health providers, a proposal to improve care and safety in long-term care facilities that participate in Medicare or Medicaid and plans to improve dementia training for nurses and aides. Earlier, the administration announced an effort to revamp nursing home regulations, which have remained unchanged for 25 years

Ninety-three year old Bernard Nash, D.P.A., a delegate to the first WHCOA in 1961, kicked off the day with a brief but moving plea: “Thousands of baby boomers are looking to us to shape this part. It’s time to get to work.” He introduced White House Senior Adviser Valerie Jarrett, who stressed that “we are all in this together; we’re responsible for each other.” With Americans over age 65 living another 20 or 30 years, “we need to reshape what it means to age in America,” she said.

Jarrett called on Congress to strengthen the Older Americans Act to ensure financial security and stability in retirement and to reject all calls to privatize Social Security. Jarrett spoke about her still active 86-year old mother, Barbara Bowman, when discussing the potential of elder contributions to society in their later years. “She’s not stopping any time soon.”

Family caregiving was the focus of the first panel session. Actor David Hyde Pierce, a long-standing spokesman for the Alzheimer’s Association moderated a group discussion that featured Veteran’s Affairs Secretary Robert McDonald; Ai-jen Poo, founder of Caring Across America; Harry Leider, M.D., chief medical officer of Walgreens; Frank Fernandez, vice president of government programs at Blue Cross and Blue Shield of Minnesota; chief executive officer of their HMO, Blue Plus; and Britnee Fergins, a sandwich-generation caregiver from Louisiana.

Participants reiterated the challenges associated with family caregiving. Their prepared remarks were followed by a well-scripted question-and-answer session led by Hyde Pierce. Fernandez announced the expansion of a Blue Plus program to create more dementia-friendly communities across 15 cities in 2016. They are in addition to the six locations in the pilot program: Denver; Knoxville,Tenn.; Tempe, Ariz.; Santa Clara, Calif.; Prince Georges County, Md.; and the entire state of West Virginia.

When President Obama took the podium, he spoke about his grandmother, “who worked hard all her life and was able to reap the benefits of Medicare, and the promises this country made to her.” Her grateful grandson, “who happened to be president,” said it’s a promise “we have to make sure we keep for future generations.”

Obama also said he wants to ensure that there are “enough home care workers looking out for our family members.” He reminded participants not to discount anyone because of their age, pointing to guest Diana Nyad, who swam from Cuba to Key West at age 64, and referencing “arguably the toughest justice on the Supreme Court, Ruth Bader Ginsberg, also known as the Notorious RBG,” who is 82.

Obama highlighted the administration’s accomplishments on Medicare and Social Security – pointing out the 13-year gain in solvency of the Medicare Trust Fund since signing the Affordable Care Act into law in 2010. He reiterated the need to continue to slow health care spending and to move toward outcome-based, preventive care.

“The goal is not to cut back on services, the goal is to make sure you get more of the services you need and less of those you don’t.” He talked about the lack of retirement savings among older Americans and said new initiatives like myIRA, will help millions of Americans who lack employer-sponsored retirement plans.

The president also touched on several new administration initiatives, including nutritional assistance, more caregiver support and training more prosecutors in combatting elder abuse. “We’re also going to continue pressure Congress to reauthorize the Older Americans Act.” and in making workplace flexibility available to all family caregivers.

Noting the anniversaries of Medicare and Social Security, he said, “on this anniversary of those incredible achievements we need to recommit ourselves to finishing the work those other generations started.”

Financial security was the subject of the post-presidential panel, with remarks from Jean Chatzky, of AARP; Vickie Elisa, from Mother’s Voices; Robin Diamonte, chief investment officer, United Technologies Corp.; and Andy Sieg, managing director at Bank of America Merrill Lynch. U.S. Department of Labor Secretary Tom Perez moderated the session, which covered retirement savings options, suggestions on how to assist lower-wage workers to fund their long-term savings, and ideas to keep on top of financial scams and abuse of older investors.

Afternoon sessions – held in the Old Executive Office Building – focused on innovations in aging, with input from Joe Coughlin of the MIT Age Lab; Anita Roth, policy director at Air BnB; and Seth Sternberg, founder of Honor, a new tech-focused private-duty care initiative.

Much of the discussion touted the achievements of the entrepreneurs and how the companies tied into the needs and wants of older adults and the need for companies to innovate to meet this increasingly important market.

A key conversation of the afternoon session occurred between Agriculture Secretary Tom Vilsack and Meals on Wheels chief advocacy officer Ellie Hollander. Vilsack announced that SNAP benefits can now be used to pay for Meals on Wheels. This move will expand the program to an additional 1 million seniors, said Vilsack.

When it comes to intergenerational connections, swimmer Diana Nyad said that exercise is a natural tie-in. Nyad was part of a panel that also included Surgeon General Vivek Murphy, M.D.; Mayor Matt Hyatt of Iowa City; Kevin Washington, chief executive officer of the YMCA; and Fernando Torres-Gil, director of policy research on aging at UCLA. Nyad’s key message to both youth and older adults is to “never give up on your dreams.”

Vivek said that making neighborhoods safe for intergenerational activities was a priority. “We must create a culture of prevention and to make sure that communities can support these efforts.”

Kathy Greenlee, assistant secretary for aging, moderated a discussion on elder abuse. She called the exploitation of elders “an outrage against humanity.” Liz Lowey, formerly chief of the Elder Abuse Unit at the Manhattan district attorney’s office; Lynne Person, Washington, D.C., long-term care ombudsman; James Baker, head of the International Association of Chiefs of Police; and Scott Druesser, chairman and chief executive officer of First Financial Bank, and head of the U.S Banker’s Association; weighed in on financial fraud, how to best monitor a senior’s finances and efforts to find and prosecute scammers.

The last panel of the day, "Technology and the Future of Aging," featured (left to right) Jeff Zients, Donna Levin, Susannah Fox, Rachel Holt, Tom Parkinson, Larry Raffone and Charles Wallace.

Photo: Liz Seeegert/AHCJThe last panel of the day, “Technology and the Future of Aging,” featured (left to right) Jeff Zients, Donna Levin, Susannah Fox, Rachel Holt, Tom Parkinson, Larry Raffone and Charles Wallace.

Jeff Zients, of the National Economic Council moderated the day’s final panel on technology. Susannah Fox, from the Department of Health and Human Services; Rachel Holt, president of Uber; Tom Parkinson, president of Peapod; Charles Wallace of Michigan Technical University; Larry Raffone, of Financial Engines; and Donna Levin, head of participated in what was primarily an overview of how these businesses are educating older adults to be comfortable with technology and how businesses can tap into technology to help older adults remain independent.

Take-home story ideas for reporters

  • Journalists might want to be on the lookout for issues such as what their communities are doing to make themselves more age-friendly/dementia-friendly.
  • How are local health providers and businesses innovating or partnering with aging, community, and social service groups to combat fraud, abuse and create programs to help seniors age in place?
  • Are communities helping seniors be proactive in adopting healthier lifestyles (walking or exercise initiatives, for example)?
  • How can technology make it safer, simpler and easier to monitor health (think virtual visits, intergenerational programs)?
  • This may provide opportunities to look at issues like prevention, wellness and outcomes-driven care.

Watch for more specifics on the panels and more local story ideas in future posts.

It was an intense, adrenaline-fueled day, and one that veterans of prior WHCOA events told me was unlike those of past decades. With most of the agenda decided months ago and remarks and questions well prepared and heavily vetted, some wondered if this conference will actually accomplish as much as those in the past. It’s worth noting that the media was not allowed to ask questions at any time during the conference.

Some of the initiatives may be little more than wishful thinking, considering the political climate. Congress has not reauthorized the Older Americans Act four years after its expiration. But if sheer will could drive policy change, there was enough of it at this conference to create a permanent social movement.

Previous coverage

4 thoughts on “Story ideas emerge between policy, spin at White House Conference on Aging

  1. Laura Henze Russell

    It is time to move the White House Conference on Aging from a decade event to a yearly event, as the FDA announced was on the table at its once in a decade Science Forum this spring. The private sector, family circumstances, and social institutions are changing at the speed of light. Ramp up the speed of government to monitor and adapt with input of the constituencies they are serving.

    Was the audience allowed to ask questions? Was there a tandem media event organized by participating organizations, or a press conference before or after the event? If not, that is curious.

    By coincidence, I was in DC last week at the White House Champions of Change Precision Medicine event and when on the Hill on Thursday, saw many members of the Alliance of Retired Americans who turned out in force to make their voices heard in Congress. Here is a link to the event:

    In addition, the Medicare Turns 50 Coalition is planning a series of events on July 30th in selected cities:

  2. Liz Seegert Post author

    Hi Laura, thanks for your input. There were only a few questions (2-3) from audience members following each panel; at least for the morning sessions it *appeared* to be pre-arranged with vetted questions. I cannot confirm that for sure. The afternoon panelists also took only a handful of questions per session – and one session had none. Nothing was formalized for the media before or after the event that I am aware of. However, many individual stakeholders and groups did contact reporters leading up to and post-conference — either through press releases, webinars, or one-on-one interview opportunities. That does not mean nothing else happened; only that I’m not aware of anything specific.

  3. Laura Henze Russell

    The NIH Precision Medicine Advisory Committee Work Group on Patient Engagement and Health Equity was much more open. Great panels were followed by strong open question periods. After the first morning, that afternoon they experimented with cherrypicking from the audience instead of people lining up at microphones, which did not go well, so they went back to the microphones for two days. I was also impressed by the openness of the White House Champions of Change event; which was by invitation only. I was there as a patient advocate and researcher, economist and policy advocate, who happens to be a freelance journalist. Different agencies have different styles.

    A most interesting experience was the FDA Science Forum. I had pneumonia so could not attend in person. I asked a total of 20 questions in different workshops; of which 10 were asked out loud by the chat box facilitators and were quite pointed. By noon the second day, I got an email with four media contacts asking all future questions be directed to them, and they have been more responsive since than before the event. I did a storify on that event also, Had I been there in person, I would not have been recognized by the moderator after the first few questions.

  4. Pingback: RUC needs more primary care and less secrecy, weakening FDA oversight, and value of Surgeon Scorecard? – Lown Institute

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