Success in the trades and writing for a professional audience (Health Journalism 2015)
Moderator: Bob Finn @bobfinn
Rabiya Tuma, PhD
Scribe: Courtney Sherwood
Notes from the panel discussion:
Bob Finn, moderator
Rule 34: if it exists, there’s a pornographic version.
Rule 35: if it exists, there’s a trade journal. (See list at bottom of document - it’s long, but not fully comprehensive)
Question for the panel: How is writing for professionals different than writing for the general public?
- MedPage Today: about medicine, not just health
- Asks for info that might not be critical for a general consumer audience (ex: statistical significance)
- General audience often asks for writing at 4th grade level, simplified, specialized audience still requires background/signposts, but you don’t have to dumb it down.
- More freedom to use jargon, assuming it is familiar to the professionals in your audience. Can make logical leaps when the audience understands the connections
- Still a lot of similarities, opportunities for lively writing and analogy.
- Don’t need the patient profile or testimonials when writing about clinical studies for health care professionals
- You do not have to make every logical connection between points. You can assume doctors will know how you got from point A to B in common situations.
- Need some basic understanding of statistics so you can evaluate the validity of what’s being presented. Not running through data and checking the math, but understanding the relevance of the results.
- Medscape is aimed at physicians. They want to know more about the data and underpinnings of work
- Need to know randomized vs observational trials, interpreting data, cause and effect
- “I often tell my writers, the data should tell a story”
- Sometimes poor trials are published in good journals, need to be able to understand
- Medscape is often interested in the data, and how it affects patient care
- With professional audiences, you can use numbers, sometimes as soon as paragraph two.
- “You can take a lot of leaps, but you can’t assume too much”
- ex: specialists often exist in silos and don’t talk to each other. Immunologists don’t always talk to radiologists, and they don’t have the exact same base of knowledge
- “You have to write for an ultra-intelligent, ultra-knowledgeable lay audience”
Q: Many of these panelists have advanced degrees, but not everyone on this panel does. Asked to discuss educational paths and backgrounds
- Went from English major to reporter on daily newspaper - became a full-time reporter while still in college.
- A reader came in to discuss a story, told her she would make a better living writing for Medical Economics magazine, writing for doctors. Her husband went that route as she stuck with mainstream media at first, long professional path, that eventually led back to writing for that audience.
- Stayed with policy, politics and money, and away from clinical writing, for about 5 years, building on her past knowledge.
- Got a PhD, didn’t find a niche that interested her enough to pursue for 25 years.
- Epiphany: “I wanted to write about science. I took a flying leap and decided that I wanted to freelance.”
- Started going to medical conferences. Strongly recommends doing this if you want to write for trades - listen/talk to doctors, get to know your audience.
- Strong science background was an advantage because of insight into biostatistics
- Disadvantage: trained to treat senior scientists with respect rather than skepticism taught to folks with reporting/journalism background
- Does note that there’s room to ask challenging questions about data from researchers.
- His career path: studying immunology/hematology topics in the lab but was getting bored with the same topics, place, and people.
- Took journalism classes equivalent to a journalism major.
- Through professional contact, got intro to editor at a radio operation broadcasting medical news to doctors, started doing stories.
- “Going to medical meetings is really key to figuring out what the ethos and the whole feeling of the field is” and to getting comfortable with interviewing high-up, accomplished people within the medical field.
- You don’t have to know everything, just enough to report well. And at meetings, can ask others to explain when you don’t understand.
- observational, retrospective, prospective, randomized, placebo controlled, etc. - understand types of studies, etc.
- Good book: “How to Read a Paper. (http://www.amazon.com/How-Read-Paper-Evidence-Based-Medicine/dp/1118800966/ref=dp_ob_title_bk)
- Good guide from AHCJ (http://healthjournalism.org/uploads/publications/Covering-Medical-Research.pdf)
- Also advises READING the paper that you’re writing about - not just the abstract, not just the title, not just the press release.
- Reading the paper and understanding what it says will give you a leg up when you reach out to researchers, who often talk to reporters who do not understand.
Rabia jumps in:
- If you read papers and know what you’re talking about, you make an impression with your sources. They remember you.
- Also important to know what you don’t know. Don’t take somebody else’s statements as gospel when you don’t understand.
- Ask and ask and ask until you DO understand. “So, is what you are saying THIS,” repeat it back.
- When reading a study: don’t EVER forget to read the limitations.
Q: How do trade pubs make money, when so many readers don’t pay for them?
- Some are completely advertiser supported. Pharmaceutical companies mostly, some medical device.
- Print and some online pubs are audited. File how much is advertising vs. editorial, strict requirements
- ABM, American Business Media, is trade group for all trade pubs (not just health/medical)
- Her publication (MedPage Today) has multiple revenue sources: content licensing & syndication fees; CME (??); bulk is from advertising, which is mostly pharmaceutical but not exclusively; also work with ad networks.
- Notes that MedPage Today has a firewall between editorial and advertisers
Q: How do you pay writers?
- About 10 news editors at Medscape, each with speciality/focus areas
- Is looking for quick-turnaround articles.
- Pays based on a pre-set schedule.
- Looks for long-term relationships with writers
- “No one writer is going to make you rich, but if you’re writing for us regularly you can make a good income.”
- was able to pay $75 for single-source stories at Medscape, 300-500 words.
Rabia: up to about $85 for those, differently for different types of articles.
(audience groans a bit)
- “We’re able to pay a little bit more than that.”
- MedPage Today for articles with at least one outside source, minimum of 650 words (not a lot more than that) pay $275.
- Meeting coverage may be $325/article, but most of this is by salaried staff. Likes to pay freelancers a per diem based on each day at the meeting, expenses covered, exclusive arrangement and can’t pitch stories to other outlets.
- “When I was a freelancer and I really wanted to make a lot of money from meeting coverage, I took multiple clients.” But took care to avoid double-dipping by subject - had 11 active clients. Might write for as many as six clients at one meeting.
- As a freelancer, her goal was to clear at least $1,000 profit PER DAY after expenses, taxes, etc.
Q: Dan, how do you handle this?
- Travels frequently, mostly for Medscape.
- Each story doesn’t pay tremendously, but they pay travel and expenses, per-story pay adds up.
- Starts writing during meetings and finishes up just after.
- “Everything is negotiable.” - ex: told they don’t pay for travel, later when they needed him to travel, yes they did pay for travel.
- Other clients pay by day.
- Per-word payments: He doesn’t find terribly useful. Sometimes assigned 500-800, but it warrants 1,100, and that’s what he turns in. Prefers per-story payments than per-word because you can write long or short as warranted. (And if a long story gets cut and it pays per word, you’re essentially losing money)
- Note that some stories require a lot of advance work regardless of length, so consider the payment for your time and whether it’s worth it.
- With a lot of trades, it’s not about pitching, it’s about relationships. She contacts her writers based on what she knows they write.
- “We need content constantly.”
- Large salaried staff, but uses regular freelancers in way similar to what Rabiya describes
- Does take pitches for features, always interested, pay much better for these.
- Email: Working on a story, what I’ve found out, are you interested. She responds, may have feedback/direction.
- Those stories: $1,000 to $5,000. “It depends on what the actual story is.”
- Ex: profiles of physicians run about 1,100 words, pay $500.
- Thinks per-word fees can be a problem, freedom to write til the story is finished and not have that affect the payment the reporter receives.
- Had an editor, he never knew what he would get paid upfront, “but it was always fair.”
(Several panelists know whom he’s talking about, says this editor really needs more experienced healthcare journalists, but they decline to name names or be more specific)
- Identify big convention cities. If you are near those, or cities with lots of medical stuff happening, you may be close to where meetings and events are happening.
- Try to get credentialed for meetings so you can get in. Go on spec, because you’ll learn a lot.”
Q from audience, RN & journalist who is a feature writer. Wants to learn. Can you get just a press pass?
- If you’re an NASW, AHCJ or other professional association member, you may get credentials. Go to conference website to see what the requirements are.
- Some places are starting to restrict how many people they’ll let in, which did not be the case. So you may have to negotiate.
- Be in contact with editor even before you attend the meeting.
- NASW: National Association of Science Writers - good message board/support for freelancers
- Write to editor, explain your credentials, ask for assignment letter. “It will cost you nothing.” Go to press conferences, sessions, etc. Put your ear to the ground to see what’s there. Now you have an editor in place, pitch what you learn, and write very fast. Time is of the essence.
- Gets a lot of requests for assignment letters. When meetings are limiting how many folks they allow in, she is now less likely to give that letter.
- One of the tricks is smaller meetings.
- There are LOT of smaller meetings; at 80 percent of smaller meetings he went to over 10-years, he was the only reporter there.
- Look at the list of hundreds of trade journals and all the meetings in your city, chances are many trade journals won’t be able to send reporters to your city.
- Ex: ophthalmology conference? find an ophthalmology journal. There are many.
- Wishes AHCJ carried more weight with medical meeting orgs; NASW carries more weight even though AHCJ is more on-target in terms of membership, ie, health care reporters vs all science reporters in NASW.
- Even with membership, often required to have a letter of assignment.
- Knows someone who will give himself a letter of assignment from his own site if he can’t get one from an outside outlet.
- Some very busy freelancers will actually hire beginning writers to cover something if they can’t make it to a meeting. (And she’s done the same thing herself at points in her career.) - They don’t get a byline, but may get all or part of the more established writers’ fee.
Q from audience about speed writing and cranking out stories. Some medical content is dense, notes taken with tape recorder. How do you work so fast? What is your method?
- Doesn’t go through whole tape and transcribe recordings. Notes digital time on recorder when something is interesting. Only goes to bites that interest him.
- Asterisk or other marks in notes to identify important parts
- Take pics of every slide to get accurate notes about important numbers.
Q: How do you become a regular writer/how do you break in? Asks for elaboration on kinds of pitches the editors are interested in.
- Physician profiles: Looking for a physician with an interesting life beyond or as part of medicine. Ex: surgeon who is also a competitive ballroom dancer, physician who plays in a band.
- Have also done profiles of people who’ve published a book (interview of author may accompany a review of the book)
- To get to be a regular writer:
- She’s aware of their work, through past professional connections - she reaches out based on their reputation. (Bad raw copy or deadline challenges may lead her to regret this)
- Some people just come to her - usually through a referral. She will give them a try. After 1-2 assignments, generally can identify if the writer/reporter has the necessary skills and approach to be a fit for the future.
- Gets a lot of requests per month by email.
- Specialty editors take pitches. She’s the generalist editor, so does not take pitches.
- Specialty editors are looking for something that stands out for clinicians: What is going to be interesting to that specialty, that’s different?
- She gets most of her writers via word of mouth. Reliable writers will pass her contact info: “I’m a friend of so-and-so. Here’s my history. Can I write for you?”
- If the timing is right, she’ll try out with 1-2 assignments. It either works or it doesn’t.
- Don’t typically send stories back to writers for edits. Copy must be clean, understandable and accurate. If the numbers are all wrong, that’s a problem. “The cost of an error slipping through is too high for us.”
- Pitching meetings, think about the hot areas. A lot going on in melanoma right now.
- When covering meetings, reporting what’s in the meeting, not’s what is in the abstract, so the numbers may not match. Be sure to include a note to editor to explain if these numbers are different: “Editor: Don’t worry, these are the figures that were presented”
- Useless to try to take notes and just get half the table - take pictures. Sometimes prohibited, but people often ignore, enforcement is rare.
- Great success in getting copies of slides used in presentations, when asking author. Guarantee not going to publish slides, just using for review purposes.
- When in oral or poster session - are people clustering around poster? Are people lining up at mic during presentation? That’s a sign of strong interest. It’s a story.
- FIND A BEAT.
- That helps you get to know the issues, the people, the jargon, etc.
Q: How do you decide whether to cover a story in print vs. video? What are the trends about how doctors consume/prefer to get their stories?
- Yes, Medpage Today does a lot of video. Video only: Pick studies that are less complex, have a more straightforward message.
- Most cases, do an article accompanied by a very short video of 2 minutes or less.
- Short videos enriches appeal to users. Research shows this is a mixed bag.
- Doctors like to be on camera. It’s a tool for getting doctors to agree to an interview. Film for 2 minutes, you get a better hour-long off-camera interview. (audience laughs)
- Doesn’t just want science published in top journals. Wants science that’s important to medicine.
- “Is this going to really matter?” “What does this change? Does this mean anything for medical practice?”
Q: Asks for info on role of medical reviewers.
- Team of reviewers, different folks by time or specialty, most come from internal medicine background.
- Review article to be sure it’s medically and scientifically accurate and that there’s no spin on it.
- Write “action points” - take-aways from the story.
- Write two CME questions if relevant.
- Cites an example: error in a story, editor didn’t catch it, reviewer went several steps deeper and found error in story and underpinning journal article. End result: The journal retracted based on the reviewer finding the error.
- at International Medical News Group, rule: Check EVERY percentage. People who do complex math well still mess up percent change.
- Check the article when it appears. If online, you can fix quickly. One story, a hyphen was misplaced, made it factually wrong (eg, “...in the three-drug groups” vs “...in the three drug groups” -- there were three groups of patients who received any of two drugs, not groups that received three drugs)
- What makes a good story? Sometimes pouring through titles of presentations helps, but it’s more helpful to see where doctors are clustered at a meeting -- which sessions or at which particular posters. That means they are interested.
- If people/ are standing out the door and can’t quite get in, that’s the session you want to be in.
Q: How do you prepare to cover an unfamiliar speciality?
- Look over program. Look up key topics and info on PubMed, read current review articles that may lay out the field. May want to make calls and talk to people you know who can refer you to knowledgeable experts.
- Pre-meeting phone or web briefings are often put out ahead of events by the sponsoring organization, sometimes one for specialists and another for lay audience/reporters
- If you have an assignment and its a new topic to you, look at what that outlet has done in the past on that topic or when covering that same meeting last year, etc. Gives you a sense on that publication’s approach and interests.
- If you’re part of a large team writing for an outlet, find out who else will be there, ask editor for their contact info, touch base with them in the field.
- MedPage Today puts together a grid when multiple reporters are on site: who will tackle which responsibilities, which sessions, which stories, video, etc.
- If going to a new meeting, covering new study, learning new field: Know what you don’t know
- Program committee are your friends.
- If you demonstrate that you’re trying to get the REAL story, not the sexy/fluffy mainstream story, they will respect that and want to help you.
Q: Asks about communicating with researchers
- A researchers job is not to tell us what is important. That’s our job. They want to see colleagues, present data.
- Our job is to ask the hard questions to get it right for our readers.
- “You’re not there to tell the scientist’s story, you’re there to tell the data’s story.”
- Resist the spin. Don’t miss the primary end point and fixate on the secondary endpoint. Don’t fall into that trap.
- “Don’t let people oversell the findings.”
- Speakers at meetings, outside commentators at press conferences have agendas and are not all-knowing
- ASCO (?) - top of field for oncology - had a press call with somebody who fully endorsed a terribly designed study. Most reporters on call bought hook line and sinker. Pay attention to statistics. Pay attention to questions from other reporters.
Finding Trade Publications.
The most definitive sources are the Gale Directory of Publications and Broadcast Media and Ulrich's Periodicals Directory. Neither appears to be freely available online, but many library systems have subscriptions.
From WebWire.com, the following is their Medical/Pharmaceutical trade publications list. N.b.: many common trade publications are missing from this list, and there are some publications on the list that I would call consumer, not trade publications, such as Men’s Fitness and O, The Oprah Magazine.
- 101 Communications
- AAMI News
- AARP Bulletin
- Acadiana Medical News
- Addiction Professional
- ADDvance: A Magazine for Women with Attention Deficit Disorder
- Advance for Health Information Executives
- ADVANCE for Health Information Professionals
- Advance for Imaging and Radiation Therapists
- Advance for Imaging and Radiation Therapy Professionals
- ADVANCE for LPNs
- ADVANCE for Managers of Respiratory Care
- ADVANCE for Medical Laboratory Professionals
- ADVANCE for Nurse Practitioners
- ADVANCE for Nurses
- ADVANCE for Occupational Therapy Practitioners
- ADVANCE for Physical Therapists
- ADVANCE for Providers of Post Acute Care
- Advance New, A division of Merion Publications
- Advance Newsmagazines
- ADVANCE Newsmagazines, Merion Publications Inc.
- Advanced Imaging Magazine
- Advances in Skin & Wound Care
- Advancing Suicide Prevention
- Advanstar Communications
- Adverse Event Report News
- Advisory Board Daily Briefing
- AHC Media
- Allure magazine
- AlphaMed Press, Inc.
- Ambulatory Medicine Today
- American Academy of Cosmetic Dentistry
- American Association for Cancer Research
- American Association of Medical Assistants
- American Association of Medical Colleges Reporter
- American Biotechnology Laboratory
- American College of Physician Executives
- American College of Radiology
- American Executive
- American Express Publishing
- American Fitness
- American Health Consultants
- American Hospital Associataion
- American Journal of Oncology Review
- American Journal of Orthopedics
- American Journal of Pulmonology Review
- American Journal of Urology Review
- American Medical News
- American Society for Microbiology
- American Veterinary Medical Association Journal
- Americas Pharmacist
- amFAR Treatment Insider
- Animal Pharm magazine
- Annals of Long-Term Care
- Antiviral Agents Bulletin
- Applied Clinical Trials
- Applied Neurology
- Archives of Pathology
- Arizona BioInsider
- Arkansas Medical Society
- Army News (ARNews)
- Aromatherapy Thymes Magazine
- Artificial Organs
- Assisted Living Success
- Association of periOperative Registered Nurses
- Association Science Frontières
- Atlantic Information Services Inc
- Austin Family Newsmagazine
- BBW Magazine
- Be Healthy & Beautiful
- Beauty News NYC
- Behavioral Health Management
- Behavioral Healthcare Tomorrow
- Benefits Canada magazine
- Best Practices in Emergency Services
- Bio-ITWorld magazine
- BioCentury Publications
- BioExecutive International
- Biomaterials Forum
- BioMechanics magazine
- BioPharm International
- Biophotonics International
- BioTech Nation
- Biotech News International
- Biotech Transcript
- Biotechnology Law Report
- BioWorld Today
- BrandPackaging magazine
- Brandweek Magazine
- Bryn Mawr Communications LLC
- Business News
- Business News New Jersey
- Business Xpansion Journal
- California Nurse
- Cambridge Healthtech Institute
- Cancer Research
- Cataract & Refractive Surgery Today
- Cath Lab Digest
- Cell-Based Assay News
- Center for Corporate Citizenship
- Center for Digital Government
- Chain Drug Review
- Chemical & Engineering News
- Chemical Market Reporter
- Chemical Week Associates
- Chicago Caregiver Magazine
- Chicago Magazine
- Chief Executive magazine
- Child Care Business
- Chiropractic Economics
- CIO Magazine
- Cleanrooms Magazine
- Cleveland Magazine
- Clinica - World Medical Device & Diagnostic News
- Clinica Newsletter
- Clinical Device Group Inc
- Clinical Geriatrics
- Clinical Lab Products
- Clinical Laboratory News
- ClinReg Monthly
- CMP Media
- Community Health Forum Magazine
- Community Pharmacist
- Composites News Int'l
- Congenital Cardiology Today
- Congressional Quarterly- Healthbeat
- Consumer Reports
- Consumers Digest
- Consumers Union
- Contact Lens Spectrum
- Contemporary Long Term Care
- Contemporary OB/GYN
- Contemporary Pediatrics
- Contemporary Urology
- Continuing Care
- Cooking Light
- Coping with Heart Conditions
- Cosmetic Surgery Times
- Crain's Detroit Business
- Crain's Modern Physician
- Crittenden Research
- CRM Buyer
- Curious Parents magazine
- Curve Magazine
- Dallas Medical Journal
- Database Trends and Applications
- Dental Products Report
- Dentistry Today
- Diagnostic & Invasive Cardiology
- Dialysis and Transplantation
- Diet Drug Litigation Reporter
- Disability Funding news
- Discover magazine
- Dr. Patient Magazine
- Drug and Market Development
- Drug Benefit News
- Drug Cost Managemet Report
- Drug Discovery & Development
- Drug Formulary Review
- Drug Store News
- Drug Topics
- DSN Retailing Today
- ECT News
- Elsevier Science
- Emergency Medicine
- Employee Benefit News
- Endocrine Today
- Engel Publishing Partners
- Environmental Business Journal
- European Medical Device Manufacturer
- EVERYTHING RESPIRATORY Magazine
- Executive Health & Wellness Magazine
- Executive Laser Report
- Exercise & Health magazine
- Eyecare Business
- Family Circle
- Family Doctor: The Magazine That Makes Housecalls
- Family magazine
- Family Practice Recertification
- FDA Consumer Magazine
- FDA News
- FDA Week
- FDC Reports (The Gray Sheet)
- Federal Employees News Digest
- Federal Practitioner
- Fibromyalgia AWARE magazine
- First For Women magazine
- First Moves
- Fitness Magazine
- FOCUS Journal
- Food & Drug Packaging magazine
- Forensic Nurse
- Forum Journal of the California Assoc of Healthcare Quality
- Frequency Nutraceuticals
- Fun & Fit Magazine
- Functional Foods & Nutraceuticals
- Future Drugs
- Genetic Engineering News
- Genetic Medicine Reporter
- Georgia Physician
- Geriatric Times
- GIE Media
- GLAAD E-zine
- Glamour Magazine
- Glaucoma Today
- Good Health Magazine
- Good Housekeeping Institute
- Group Practice Journal
- Guide to Medical Privacy & HIPAA
- Harvard Health Letter
- Harvard Health Publications
- Harvard Heart Letter
- Harvard Men's Health Watch
- Harvard Mental Health Letter
- Harvard Women's Health Watch
- Hawaii Business
- HCPro, Inc.
- Health & Fitness Sports Magazine
- Health A to Z
- Health Business And Policy
- Health Care Compliance Association
- Health Care Strategic Management
- Health Imaging & IT magazine
- Health Information Privacy Alert
- Health magazine
- Health Promotions
- Health Resources Publishing
- Health Service Journal (UK)
- Healthcare Business Insights
- Healthcare Informatics
- HealthCare Investment Digests
- HealthCom Media
- Hem/Onc Today
- Her Sports Fitness
- HIV Plus
- HME News
- Home Care Automation Report
- Home Health Line
- Home Health Products magazine
- Hospital District Neighborhood Associaton
- Hospitals & Health Networks
- IDG Life Sciences Group
- IEEE Transaction on Bioinformatics
- Imaging Economics
- IN VIVO
- In Vivo Europe Rx
- Inc. Magazine
- Industrial Biotechnology
- Infection Control Today
- Infectious Disease News
- Infectious Diseases in Children
- Information Strategies, Inc.
- Injury Prevention & Cost Control Alert
- Inside OSHA
- Inside Supply Management
- Inside Tucson Business
- Instinct Magazine
- Instrumentation and Control Systems Magazine
- International Hospital and Aged Care Journal
- International Medical News Group
- Inventors' Digest
- iParenting Media/Family Energy magazine
- JAAPA (Journal of American Academy of Physicians Assistants)
- JAMA: Journal of the American Medical Association
- Jenks Health Care Newsletter
- Journal of Nutrition for the Elderly
- Journal of Psychosocial Nursing and Mental Health Services
- Journal of the American Health Information Management Association (JAHIMA)
- Journal of the American Pharmaceutical Association
- Journal of the National Medical Association
- Kestrel Health Info
- Laboratory Equipment
- Laboratory News/ Quantum Business Media
- Let's Live magazine
- Life Extension Magazine
- M.D. News
- MAMM Magazine
- Managed Care Magazine
- Managed Healthcare Executive Magazine
- Martha Stewart's Body Soul
- Mary Ann Liebert, Inc
- Material Handling Management
- Mature Medicine Canada
- MD News - Florida Edition
- Mealey Publications/LexisNexis
- Med Ad News
- Med Ad News Global
- MEDEC Dental Communications
- Medical Consulting & Analysis
- Medical Crossfire
- Medical Design News
- Medical Designworld
- Medical Device & Diagnostic Industry
- Medical Device Daily
- Medical Economics
- Medical Electronics Manufacturing
- Medical Imaging
- Medical Imaging International
- Medical Laboratory Observer
- Medical Marketing & Media
- Medical News & Issues
- Medical Product Manufacturing News
- Medical Research Law & Policy Report
- Medical Tribune
- Medical University of South Carolina PR
- Medicine On The Net
- Medicom International
- MediMedia, USA, Inc.
- Medizine Healthy LIving
- MedMarket Diligence
- Medtech Insight
- MedTech Publishing Company
- Men's Fitness
- Men's Health Magazine
- Mintel International Group
- Mod International
- Modern Drug Discovery
- Modern Healthcare Magazine
- Molecular and Genetic Medicine / The Genesis Report
- Money Magazine
- Monitoring & Diagnostics
- National Safety Council
- Natural Health Magazine
- Nephrology News & Issues
- Neurology Reviews
- Neurotech Business Report
- New England Journal of Medicine
- New Hope Natural Media
- New Orleans City Business
- New Scientist
- New York Times Magazine
- Newsweek Japan
- Northern Colorado Business Report
- Nurses World Magazine
- NurseWeek Magazine
- O&P Edge - Orthotics & Prosthetics, The
- O, The Oprah Magazine
- Obesity Management & Journal of Womens Health
- Occupational Safety and Health
- Ocular Surgery News
- OFFLINE MAGAZINE
- OKC Nursing Times
- Oklahoma City Business
- Oncology Issues
- oncology times
- Ophthalmology Management
- Ophthalmology Times
- Optometric Management
- Orthodontic Products
- Orthopedics Today
- Ostomy/Wound Management
- Packaging Digest
- Packaging Horizons Magazine
- Parenting Magazine
- Parents Magazine
- Patient Care
- PDR Monthly Prescribing Guide
- Pennsylvania Health & Fitness Magazine
- Penton Media
- People magazine
- PET AGE
- PetLife Magazine
- Pharma Patent Bulletin
- Pharmaceutical & Medical Packaging News
- Pharmaceutical Approvals Monthly
- Pharmaceutical Executive
- Pharmaceutical Litigation Reporter
- Pharmaceutical Processing
- Pharmaceutical Representative magazine
- Pharmaceutical Technology
- Pharmacist's Letter
- Pharmacy Student
- Pharmacy Times
- Pharmacy Today
- PharmacyTech News
- Pharmalinx LLC
- PharmaLive eNewsletter
- Photonics Spectra
- Physician's Desk Reference (PDR) and Monthly Prescribing Guide
- Physician's Weekly
- Physicians Practice Digest
- Pittsburgh TEQ Magazine
- PJB Publications
- Plastic Surgery Products
- Plastics Business Report
- Plastics Engineering
- Polycystic Ovarian Syndrome Association Bulletin
- Positive Thinking Magazine
- POZ Magazine
- Practical Dermatology
- Premier Healthcare Resource
- Prescriber's Letter / Pharmacist's Letter
- Prescribing Reference, Inc.
- Prevention Magazine
- Primed in Practice
- Private Payer News
- Product Alert
- Providence Business News
- Psychiatric Times
- Psychology Today Magazine
- Quality Digest
- Quality of Life Publishing Company
- R&D Directions
- Radiology Today
- Reader's Digest
- Real Simple
- Red Herring
- Research Alert/EPM Communications
- Research USA
- Retail Pharmacy Management News
- Risk Management Magazine
- RN Magazine
- RT Image Magazine
- Rubber & Plastics News
- Safety Health magazine
- San Diego Magazine
- San Francisco Magazine
- Scandinavian Life Science
- Science & Spirit magazine
- Science For Life
- Science News
- Scientific American
- SCL Health & Medical Communications
- Scrip World Pharmaceutical News
- SEED Magazine
- SELF magazine
- Sentrix Global Health Communications
- Shape magazine
- Silicon Valley/San Jose Business Journal
- Skin & Aging magazine
- Slack, Inc.
- Southern California Physician Magazine
- Sporting Kid magazine
- Sports Medicine Update
- St. Louis magazine
- Stem Cells
- Strategies & Trends
- Student Health 101/TrueLink Health Media
- Surgical Products
- Surgical Rounds
- Tablets & Capsules
- Teen People
- The AIDS Reader
- The Cancer Letter
- The CQ Researcher
- The Executive Report on Managed Care
- The Female Patient
- The Hastings Center Report
- The Hill
- The Kiplinger Washington Editors, Inc.
- The Lancet Neurology
- The Medical Network International Ltd
- The O&P Edge
- The Oncologist
- The Physician and Sportsmedicine
- The Pillbook
- The Rair Corporation Health Journals
- The Scientist
- Thompson Publishing Group
- Thompson Publishing Group, Inc.
- Thomson CenterWatch
- Thomson Financial
- Thyroid Disease Newsletter
- Time Asia magazine
- Time for Kids
- Time Magazine
- Today's Dietician
- Today's SurgiCenter magazine
- Topics in Clinical Nutrition
- Training and Development
- Transplant News
- U. S. Pharmacist
- U.S. News & World Report
- U.S. Pharmacist
- UC Berkeley Wellness Letter
- Urology Times
- Vermont Woman Magazine
- Veterinary Economics
- Veterinary Forum
- Viking Penguin (Penguin Compass)
- Virgo Publishing Inc.
- Vision Monday
- Vision Systems Design
- Vitals magazine
- Washington Business Journal
- Washington Health Update / Congressional Monthly Briefing
- Washington Information Source
- Webbolt News Services - www.webbolt.com
- Westchester Parent Magazine
- Woman to Woman
- Woman's Day
- Woman's World
- Women's Health & Fitness
- Women's HealthStyle Magazine
- Working Nurse Magazine
- WORLD Magazine