Tip Sheets

Mapping and charting health in your area: Business Analyst Online

Using Esri’s Business Analyst Online (with a “health”-y attitude)

AHCJ members can obtain a complimentary basic subscription to Esri's Business Analyst Online, an easy-to-use, Web-based demographic, consumer and business data exploration application. It combines GIS (geographic information system) software technology with extensive data for the United States to produce reports and maps. In support of their stories, reporters can use BAO to investigate patterns and compare areas through interactive maps. BAO requires free registration on the Esri website, available only through the link below.

This tip sheet, prepared for the "Mapping and charting health in your area" workshop at Health Journalism 2011, guides reporters through using it.