Tapping into the e-patient phenomenon (John Novack presentation)
Panel: Tapping into the e-patient phenomenon (Health Journalism 2011)
Speaker: John Novack, director of communications, Inspire
Panel description: It’s never been easier to find patients to speak about their diseases and treatments. Online patient communities such as Inspire and PatientsLikeMe provide a ready pool of articulate patients willing to do interviews. How can reporters tap into these patient communities? How can patient anecdotes be used responsibly by journalists? What are the pitfalls to avoid?