Tip Sheets

Vetting the polls 101: Asking smart questions about surveys (Claudia Deane presentation)

Panel: Reporting on public polling (Health Journalism 2011)

Speaker: Claudia Deane, associate director of public opinion and survey research, Kaiser Family Foundation, and representing American Association for Public Opinion Research

PDF of presentation

Panel description: Every day, polling data come across journalists’ desks and screens. And every day, the challenge is to make good news decisions about how to report – or not report – poll results. Panelists will help you sort through the ins and outs of public polling so you can make better use of that information. Get tips on effectively evaluating polling methods, and interpreting and writing about poll results.