The Role of Media Campaigns and Branding in Health Promotion and Prevention (Jennifer Duke)
Duke discusses what goes into a successful public health media campaign.
Jennifer Duke, Ph.D., senior research public health analyst, RTI International [PDF of presentation]
It’s hardly news that we’re supposed to eat better and exercise regularly. So how can we tell our readers, viewers and listeners something fresh about preventive measures that can help them live longer and be healthier? Delving into the research backing public-health slogans, and probing the vested interests that may be pushing such campaigns, can help us show what works and debunk questionable claims. The data can also help us answer important questions about what drives health problems in the communities we cover.