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Health and science journalism today is a complex ecosystem of journals and their publicity machines, public information/press officers at universities, scientists, talking heads that function as quote machines, and the journalists, bloggers and freelance writers who cover the enterprise. None of these parts of the ecosystem really can get along without the others in our complex sound-bite driven part of the world. Yet the relationship between institutional press officers and the reporters who cover their scientists and research findings can sometimes become strained, partly because of changes in the university research occurs in recent years.
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