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What reporters can do to work more effectively with PIOs

There are a lot of posts and stories out there focused on how public information officers (PIOs) can work more effectively with journalists, or that highlight extremely bad pitches aimed at reporters. I’ve written a few of them myself. But there are also things that reporters can do to work more effectively with PIOs. You don’t see many posts about that.

A couple years ago, I ran a guest post by Lauren Rugani – a PIO at the National Academy of Sciences – on nine things that drive PIOs nuts. Here I revisit the subject, reiterating some of Rugani’s posts but expanding on them too.

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