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How to help an older audience get the most value from your reporting

Most journalists do a great job of writing for their audience. However, sometimes it’s easy to forget that part of the audience may include older adults – who often struggle with issues of health literacy, cognitive impairment or language problems.

As Medicare Open Enrollment season gets underway, this is a good time to consider story structure and how the information seniors may rely on is framed. While most of these tips probably are more applicable to journalists at consumer media, writers for more specialized journals and outlets can also benefit.

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