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Advice on communicating the problems with cancer overdiagnosis

The media has a role in helping to prevent overdiagnosis and excessive care in medicine. I write a popular blog and can empathize with how hard it can be to resist the “catchy” headline or teaser to help drive readers to your article. The problem is that while evidence advances our understanding, more often than not articles are shared without being read. A short headline becomes fact and misrepresents the science.

Ray Moynihan and colleagues discussed specific drivers of overdiagnosis in an article published a few years ago in the British Medical Journal (BMJ 2012;344:e3502 doi: 10.1136/bmj.e3502; 29 May 2012):

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