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Tips for finding patients, consumers for your stories

Lisa Zamosky
Lisa Zamosky

For nearly two years, Lisa Zamosky has been writing a weekly health care column for the Los Angeles Times, called Healthcare Watch, which features the personal story of one consumer dealing with the issue she is writing about.

She says that finding a consumer each week remains, by far, her greatest challenge. While she wishes she had a brilliant, simplified process for finding the right person, she says that, "In all honesty, it can be an ugly, stressful ride right up until deadline." But she says things do almost always work out, and each week she finds someone to talk with her for the story. Here she shares some of her strategies to find patients and consumers for her stories.

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