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How Pittsburgh reporter localized the price variation story

When the Blue Cross Blue Shield Association published a report in January 2015 about the wide variation in the cost of hip and knee surgery nationwide, it was a national story. Many journalists treated it that way.

But the report also offered journalists a way to localize the story because it offered so much detail on individual insurance markets. One good example came from journalist Bill Toland of the Pittsburgh Post-Gazette (@btoland_pg) who wrote about how the city’s hospitals ranked versus hospitals in other markets.

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