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The challenges of caregiving are getting new attention from AARP and the federal government as baby boomers struggle to assist their aging, ailing parents.
AARP and the Ad Council turned a spotlight on the issue in an advertising campaign that began last August, featuring caregivers screaming silently in frustration over responsibilities such as taking a parent to the doctor or dealing with medical bills.
At the same time, AARP premiered an expanded resource center on caregiving on its website with experts who respond to readers’ questions and tips on everything from legal and financial matters to end-of-life concerns.
If caregivers walked away from their responsibilities, who would step in to care for older adults and at what cost? The government doesn’t especially want to pay for the many services caregivers supply. Free labor is a better and much cheaper alternative, from a budgetary standpoint.
Now, Judith Graham and Eileen Beal share facts, studies, story ideas and lots of resources for reporters to cover caregiving issues. This is a topic that will only continue to grow in importance as the baby boomers age.
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