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In an effort to get a clearer view of how rhetoric has shaped the media coverage of community water fluoridation over the years, researchers looked at more than five decades worth of news coverage surrounding 11 community water fluoridation (CWF) referenda in three U.S. cities: Portland, Oregon, Wichita, Kansas and San Antonio, Texas.
They analyzed the language used in the news articles and compared it with the rhetoric used by fluoridation proponents such as the American Dental Association (ADA) and opponents such as the Fluoride Action Network (FAN).
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