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N.J. pharmaceutical reporter becomes full-time blogger

Ed SilvermanThe Star-Ledger's Ed Silverman is a new breed of big city health reporter. Since January, he's become a full-time Web blogger for the newspaper. The site is designed more for people working in the industry rather than consumers who are the end users. The Web site, which does not yet have any advertising, keeps a running stream of headlines to give users the news of the day. It also has a list of blog posts from Silverman and a place for readers to add their comments. Silverman makes as many as 10 posts a day to the site.

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