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An AHCJ panel and a pitch spark story on barber shops and health

Avery Schneider

In the midst of a conference, sometimes the story is hard to see – or hear. But for one AHCJ member, Avery Schneider of Western New York’s WBFO, a panel discussion on the social determinants of health helped ignite a story idea months later when contacted about a new health program in the area.

Schneider, who attended Health Journalism 2017 in Orlando, acknowledged that he might have dismissed the pitch from a local spokesperson – if it wasn’t for something he had heard at the April conference’s panel on access and a similar program highlighted by one of the speakers.

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