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Journalists learn to market, brand themselves

Barbara Feder Ostrov didn't come to the freelance life by choice. She was four months pregnant when laid off from the San Jose Mercury News and was thrown into freelance writing reluctantly.

What she found out is that even reluctant freelancers can make a living, but it takes preparation and marketing to make it work.

Feder Ostrov was one of a three-member panel moderated by New York freelance writer Irene Wielawski who gave tips to fellow journalists on how to build a brand and market themselves as freelancers at the AHCJ conference.

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