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Beyond newsstands: how to expand your freelance business through niche publications

12/08/21

Dec. 8, 2021, 3 p.m. ET

There is a whole world of potential clients for freelancers to tap beyond newspapers, general interest science and health magazines, women's magazines and other traditional consumer publications. Trade groups publish magazines for members, companies for customers and universities for alums. Media conglomerates may have a stable of specialized publications targeting various professional groups.

Many are looking for talented freelance writers to fill out the pages, whether digital or print. In this AHCJ webinar, freelance members will learn where to find niche publications and the pros and cons of working for them. They will get advice on pitching and introducing themselves to editors. They'll learn about potential conflicts of interest if writing for both niche and consumer publications. And they will be able to ask questions of the panelists, two editors and one freelancer who earns six figures by including non-consumer publications among her clients.

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• Jen A. Miller is an award-winning freelance writer and author. She’s a regular contributor to The New York Times and writes their weekly running newsletter. She also has written for The Washington Post, The Guardian, SELF, Buzzfeed, The Philadelphia Inquirer and for niche publications, including Medscape, Clinical Laboratory News and HealthTech. Miller is the author of the e-book, Notes from a Hired Pen: Where to Find New Freelance Writing Clients and Turbocharge Your Career.

• Rachel Coker is the director of research advancement at Binghamton University. Her mission is to advance an understanding of and appreciation for the university’s research and scholarship. Coker writes and edits its digital research magazine, Discover-e, an electronic newsletter and other material. One recent article on Discover-e profiled a graduate student's research into how people with psychopathic traits achieve occupational success. Coker directly hires freelancers.

• Shannon Muchmore is a senior editor at Healthcare Dive, a vertical at the digital platform Industry Dive, whose target audience is industry decision makers. Healthcare Dive provides in-depth journalism into news and trends shaping healthcare. Topic areas including health IT, policy and regulation, insurance, digital health, payer-provider partnerships, value-based care and more. Before taking the job at Healthcare Dive, Muchmore worked in the D.C. bureau for Modern Healthcare. She is actively seeking freelancers.

• Moderator: Barbara Mantel