Pia Christensen/AHCJPeggy Peck, of MedPage Today, offers her advice on writing for trade publications during a panel moderated by Bob Finn, right, and featuring Rabiya Tuma, left, and Dan Keller.
Top editors offered great advice for journalists interested in freelancing for health trade publications during a panel at Health Journalism 2015.
Trade publications for professionals working in health and medicine provide numerous freelance opportunities for journalists, but the work – while rewarding – is different than writing for a consumer audience, panelists said.
Writing for a professional audience requires a familiarity with the lingo and an understanding of the larger context of developments in a particular field, such as oncology or health information technology. Continue reading