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Contest Entries

Your Future Chief of Staff?

Entrants: Howard Larkin

Affiliation: Hospitals & Health Networks

Trade Publications/Newsletters

Year: 2008

Place: Third Place

Provide a brief synopsis of the story or stories, including any significant findings.

There's a new breed of doctors entering the field. They are focused on Gen Y - young consumers whose assumptions about life could dramatically alter the health care field. They are technically savvy, highly social and very independent. Physicians - and hospital - have to match these demands to be more flexible and wiling to use innovative technologies.

Judges' comments: Howard Larkin's examination of the challenges facing doctors of Generation Y patients was a breezy read that provided an intriguing glimpse into how changing consumer habits are affecting medicine.

Read "Your Future Chief of Staff?"

See the contest questionnaire about how this story was reported.

 

 

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