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Training: Workshops & Seminars

NY chapter - Breaking it down with big pharma

03/23/06     New York, NY

Drug companies seem to spend almost as much on marketing as on science, making it hard for us to penetrate their products and research. What's the best way to get the straight dope?

This event hosted a revealing look at scoring on-the-record quotes from reluctant pharmaceutical executives, scientists or spokepeople. The Wall Street Journal's Scott Hensley, who writes the column "Follow the Money," spoke about what drives decisions in the health-care industry and shared tips, techniques, and practical advice for strategizing and shaping stories.