In the latest installment of “Shared Wisdom” on the aging beat, Barbara Peters Smith of the Sarasota (Fla.) Herald-Tribune discusses launching a blog about aging, why she and the paper feel it is important to do so and her strategy for kicking off the new blog.
She also talks about how the blog will be integrated into the paper’s print product and how the demographics of the community affect that decision to integrate online and print content.
Peter Smith also explains how she develops sources within the aging community and why she writes for baby boomers AND their parents.
For details, be sure to read her Shared Wisdom from the aging beat.
