Erdely wins for story of bone marrow donation

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AHCJ member Sabrina Rubin Erdely won a 2010 Clarion Award [press release] from the Association for Women in Communications for her piece in Self magazine about bone marrow donation. The award also cites AHCJ member Sara Austin, who is the magazines features director, news and health.

The story, of a bone marrow donor meeting the young woman whose life she helped save, is an arresting one, but the piece’s real strength is its focus on the mechanics of such donations. From the unlikely match to the surprisingly non-invasive extraction, Erdely uses the women’s story to demystify an otherwise intimidating process.

The piece is filled with moments like this, which cause less informed readers (like myself), to read the paragraph again just to make sure we’re understanding it right.

Say the words bone marrow transplant to anyone and the first reaction is probably a wince. “People imagine drilling through bone and pain and a long recovery,” says Katharina Harf, executive vice president and cofounder of the donor-recruitment organization DKMS Americas in New York City. In fact, nearly three quarters of so-called bone marrow donations involve no removal whatsoever of bone marrow—they’re done by extracting blood stem cells intravenously from the arm, like giving plasma. (Some doctors now prefer the term “stem cell transplant,” because both marrow and blood house these vital cells.)